I specialize in SEO content strategy, local search, and digital marketing execution. I’ve managed 30+ client accounts across healthcare, home services, real estate, dental, legal, and retail, writing and optimizing content that ranks on Google page one across competitive local markets and converts when people land.

But I’m not just a writer. I build the systems behind the work. The content templates, the QA frameworks, the production SOPs that keep quality consistent at scale. I run Google Ads and Meta Ads campaigns, design print and digital marketing materials, and think about how every channel connects to the bigger picture.

I started with a journalism degree in Brazil, earned an MBA in Marketing, spent six years in Tokyo, and built my marketing career across three countries and four languages. Every step taught me something different about communication — how to research deeply, how to write for people who don’t have time to read, and how to adapt a message for completely different audiences and cultures.