About

I build content systems designed to inform, rank, and connect with real people.

My background started in journalism, where I learned how to research quickly, communicate clearly, and understand what makes people pay attention. Over time, that foundation evolved into a broader focus on SEO, digital marketing, and content strategy, combining storytelling with audience intent, search visibility, and user experience.

Today, I work across healthcare, home services, legal, dental, real estate, retail, and other service-based industries, creating SEO-driven content, landing pages, newsletters, digital campaigns, and website experiences designed to support both users and business goals.

Beyond writing itself, I’m especially interested in the relationship between content, structure, usability, and digital experiences. My work often involves local SEO strategy, conversion-focused messaging, website content systems, multi-location campaigns, and collaborative creative projects that connect strategy with communication.

Having lived and worked across Brazil, Japan, and Canada, I bring an international perspective to communication and audience behaviour. Working across multiple languages and cultures has shaped the way I approach messaging, adaptability, and digital storytelling. I’m fluent in English, Portuguese, Spanish, and Japanese, and I enjoy projects that challenge me to think creatively, communicate clearly, and continuously evolve alongside the digital landscape.

Outside of marketing, storytelling has always remained a big part of who I am. From journalism and digital campaigns to comics, media writing, and creative projects, I’ve always been drawn to the ways stories shape how people connect, understand, and remember.

As someone who is part of the 2SLGBTQIA+ community and has lived across multiple cultures, I care deeply about communication that feels inclusive, thoughtful, and human. Those experiences have shaped the way I approach storytelling, audience understanding, and the importance of making people feel seen rather than simply marketed to.

Expertise

SEO Strategy · Content Marketing · Website Copywriting · Local SEO · Landing Pages · Email Campaigns · Content Systems · UX-Aware Messaging · Digital Marketing

Background

BA in Journalism
MBA in Marketing & Communications
Based in Calgary, AB

Let’s Connect

Open to creative collaborations, agency opportunities, freelance projects, and full-time roles.