As part of my marketing efforts for Retro Spin Records, I created an email marketing campaign centered around the “Groove Swap Week” promotion, designed to help customers refresh their vinyl collections while engaging with the local music community. The campaign was designed to build excitement, drive foot traffic, and increase store sales by offering customers the chance to trade in their old records for store credit or discounts. Below is a breakdown of the three-part email sequence that I crafted to keep the promotion top of mind and drive conversions. You can view the email sequence here.

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