The “Pose of the Week” campaign was designed to engage and inspire a diverse audience through accessible chair yoga content. Spanning Instagram, TikTok, and YouTube, the campaign combined visually engaging posts, quick demos, fun challenges, and incentives like a free trial week for participants. By showcasing the versatility of chair yoga, whether for seniors, individuals with limited mobility, or office workers seeking stress relief, the campaign effectively highlighted the physical and mental benefits of yoga while fostering an inclusive online community. This multi-platform strategy emphasized creativity, interaction, and wellness, driving both engagement and brand awareness. You can access the campaign book here.