Author: Patrick

Print Collateral – Apollo Windows ‘Window Catalog’

| Patrick

As part of my marketing work with A-Apollo Windows & Doors, I developed a printed catalog designed to showcase our range of custom entry and patio doors. The goal was to create a piece that would not only highlight the craftsmanship and variety of available options but also serve as a practical tool for sales conversations and customer decision-making. The catalog was structured to be clean, informative, and visually compelling—helping customers explore styles, finishes, and glass options with confidence. You can view the full catalog here.

Social Media Campaign – ‘Pose of the Week’ for The Wheel

| Patrick

The “Pose of the Week” campaign was designed to engage and inspire a diverse audience through accessible chair yoga content. Spanning Instagram, TikTok, and YouTube, the campaign combined visually engaging posts, quick demos, fun challenges, and incentives like a free trial week for participants. By showcasing the versatility of chair yoga, whether for seniors, individuals with limited mobility, or office workers seeking stress relief, the campaign effectively highlighted the physical and mental benefits of yoga while fostering an inclusive online community. This multi-platform strategy emphasized creativity, interaction, and wellness, driving both engagement and brand awareness. You can access the campaign book here.

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Media Release – Tamichi Elementary School Launches Cultural Exchange Program

| Patrick

Tokyo, Japan – August 15, 2023 – Tamichi Elementary School is proud to announce the launch of a new cultural exchange program with schools in Korea, Ukraine, and Australia, starting September 10, 2023. This initiative will give students the opportunity to enhance their English skills while sharing and learning about cultural traditions.

As part of the program, students will create two-minute videos introducing traditional hobbies and games from their country. The videos will be prepared using iPads provided to all public school students in Tokyo during the COVID-19 pandemic. These videos will then be compiled and shared with participating schools. The program also includes live Zoom presentations, fostering direct interaction between students in Japan and Australia.

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Media Release – Transcend Horizons Hosts Lip Sync Charity Event Featuring Traditional Brazilian Songs

| Patrick

Ponta Grossa, Paraná, BR – February 3, 2024 – Transcend Horizons, a non-profit organization dedicated to supporting trans women and sex workers, invites the community to a vibrant charity event on March 2, 2024, featuring lip-sync performances of beloved Brazilian hits by Adriana Calcanhotto, Marisa Monte, and more. This one-of-a-kind event will take place at the Ponta Grossa Community Centre Ballroom, generously provided free of charge.

Five talented trans drag performers, Ariane Souza, Dayane Bloch, Alinne Barboza, Katya Salva, and Selina Paola, will bring the house down with stunning performances rooted in drag culture but with a special twist: a repertoire showcasing the richness of Brazilian music.

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Media Release – Transcend Horizons Adds Free Hairdressing Course to Empower Trans Women and Sex Workers Leaving the Streets

| Patrick

Ponta Grossa, Paraná, BR – February 3, 2023 – Transcend Horizons, a non-profit organization dedicated to supporting trans women and sex workers in rebuilding their lives, is proud to announce the launch of a free hairdressing course starting March 18, 2023. This initiative complements their existing makeup and nail courses, providing another pathway to professional and financial independence.

The new hairdressing course responds to the growing demand from trans women and sex workers who seek opportunities to leave the streets and build sustainable careers. Classes will be held five times a week, from 5 to 6 PM, and each session accommodates 20 participants, ensuring personalized attention. Enrollment opens February 10, 2023, with the program running for four months.

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Email Marketing Campaign – ‘Groove Swap Week’ for Retro Spin Records

| Patrick

As part of my marketing efforts for Retro Spin Records, I created an email marketing campaign centered around the “Groove Swap Week” promotion, designed to help customers refresh their vinyl collections while engaging with the local music community. The campaign was designed to build excitement, drive foot traffic, and increase store sales by offering customers the chance to trade in their old records for store credit or discounts. Below is a breakdown of the three-part email sequence that I crafted to keep the promotion top of mind and drive conversions. You can view the email sequence here.

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Brand Guidelines – Brisa

| Patrick

Brisa is a Brazilian cosmetics company committed to sustainability and natural beauty. The guidelines I created reflect the brand’s values of simplicity, balance, and environmental consciousness. Through thoughtful typography, a minimal color palette, and carefully chosen imagery, I created a cohesive visual identity that connects the brand to nature while resonating with modern consumers. You can access the brand guidelines book here.

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