(Client name and identifying brand elements modified for confidentiality.)
A conversion-focused PPC system designed for emergency HVAC search intent. This project combines Google Ads strategy, keyword architecture, landing page UX, and conversion-focused copywriting to support high-intent lead generation.
Industry HVAC / Home Services
Channel Google Search Ads
Goal Phone Call Conversions
Market Florida, USA
My Contribution
- PPC Strategy
- Keyword Research
- Google Ads Copywriting
- Landing Page UX
- HTML / CSS Development
- Conversion Planning
Project Overview
Emergency HVAC companies rely on timing. When someone’s AC fails during a Florida summer, search behaviour becomes immediate and action-driven. This project was built around that moment. The objective was creating a connected paid search system where Google Ads messaging, keyword intent, and landing page experience work together toward a single conversion objective.
The campaign architecture includes multiple intent groups, symptom-based keyword targeting, location-focused messaging, and conversion-focused landing page structure. Every element exists to reduce friction and increase action.
Strategic Decisions
Urgency Signals
Emergency services require reassurance immediately. Messaging prioritises availability, urgency, and action.
Conversion Focus
Landing page structure removes distractions and prioritises clear conversion pathways.
Search Intent Mapping
Keywords and messaging align directly with how users search during emergency HVAC situations.
Message Match
Ad messaging carries consistently into landing page content to support conversion quality.
Campaign Structure
Emergency Searches
“AC not working” “Emergency AC repair” “Broken AC Florida”
After-Hours Intent
“24 hour AC repair” “Emergency HVAC near me”
Location Searches
“AC repair Naples FL” “Emergency HVAC Tampa”
Symptom Searches
“AC blowing hot air” “Air conditioner leaking”
Deliverables
Landing Page
Conversion-focused destination page designed for paid traffic.
Google Ads Creative
Search ad copy structured around multiple intent categories.
Keyword Strategy
Search intent architecture aligned to campaign structure.
Campaign Planning
Audience targeting and optimisation planning.
Building Marketing Systems, Not Individual Assets
The objective wasn’t simply building ads. It was designing a system where search intent, messaging, and user experience support business outcomes together. Open Landing Page →
Patrick Inada 
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